Free tool

What is your event worth to a sponsor?

Enter your numbers and the calculator estimates the media value a sponsor receives, then suggests a price for each tier so sponsors still get more value than they pay for.

Crowd

Attendance per day Event days

Times each attendee sees the sponsor on-site

Digital

Social followers (all platforms) Sponsor posts Email list size Emails mentioning sponsor

Stream or broadcast views

Rights Category exclusivity: only one sponsor per category (+20%) Naming / presenting rights included (+35%) Booth or activation space: assumes 2% of visits become leads worth $15 each

What's a CPM?

Cost per thousand impressions, the standard unit ad buyers use. It lets a sponsor compare your banner with a billboard or a digital ad.

Why price below value?

Sponsors renew when they feel they got more than they paid for. Pricing below value builds multi-year partners instead of one-time buyers.

Next step

Use these numbers as starting prices when you build packages on Standfield. List your event →